More Case Studies
Turning Frustration Into Function: How We Revamped Sara Grillo’s Website
Sara Grillo, a financial advisor and marketing expert renowned for helping other financial advisors grow their practices, came to us to enhance her website, SaraGrillo.com. Known for her bold, no-nonsense approach to financial advisor marketing, Sara needed a website redesign as her clients were having difficulties navigating her site and finding what they needed.
Making Sara Grillo’s Website User-Friendly and Efficient
Sara Grillo, known for her expertise in helping financial advisors market their practices, approached us for a website redesign to better serve her clients. Her previous site often left users frustrated, especially in her paid membership section, where members struggled to find the resources they needed. This even led to emails from clients expressing their dissatisfaction with the site’s usability.
We completely overhauled Sara’s website, focusing on intuitive navigation and clear layouts. By organizing her content and streamlining the user experience, we eliminated confusion and made it simple for her clients to access what they needed. After the redesign, Sara shared that her clients were thrilled with the improvements, especially the ease of navigating the membership section. Her numerous blogs were also easier to navigate as a result of our redesign.
If your website is leaving users frustrated, we can help create a platform that works for both you and your audience.
Transforming Sara Grillo’s Online Presence: A Success Story
When Sara Grillo partnered with us, one of the primary goals was to improve her website’s organic search performance, as it was already her biggest traffic driver but had untapped potential. In 2021, her website received 11,696 sessions from organic search, accounting for 63.1% of total traffic.
After a full website redesign and strategic SEO optimization, the results in 2022 were remarkable. Organic search traffic skyrocketed by 375%, growing to 55,413 sessions and making up 73.6% of total traffic. This dramatic increase not only drove a significant rise in overall sessions but also brought more qualified visitors to her site, directly supporting her business goals.
By focusing on improving her site’s structure, content discoverability, and keyword strategy, we helped Sara transform her website into a powerful tool for attracting and engaging her target audience. The increase in organic search traffic is a testament to how effective design and SEO can work together to deliver outstanding results.
Organic Traffic Increase
Sara Grillo was able to organically grow her site traffic